ETCH is a womenswear label established by Korean-born designer Jihoon Choi. ETCH has been launched starting from the 2017 S/S season. By definition ETCH means engraved on my heart. It means that we hope everyone’s passion doesn’t fade, and we will continue to paint a colorful emotional expression. ETCH is neutral, and has straight and boxy silhouette lines with deep color variations, making it this brand’s strengths. Development of various details of handcraft and allover print will further establish a unique identity.